SOME COLLABORATIONS
This curated collection showcases my work, with a strong focus on the automotive industry. While many details are protected by non-disclosure agreements (NDA's), what you’ll find here includes early concepts, approved visuals, and insights into my design process.
Designing for automotive means working at the intersection of form, user experience, and communicative UI — all while balancing safety, brand identity, and evolving industry trends.
Explore the details to see what I can share
Lead designer for the 2021 Lynk & Co concept car, shaping the digital direction for the next generation of HMI.
As it's called "The Next Day"
Don't blink — you might miss me!
Part of the fast-paced team behind the concept car design, from interior to digital. My main focus: the next-gen digital experience and lighting design for Lynk & Co. We packed future tech into every pixel — and yes, I made it into the final car movie (post-its and all)
Designed and developed interior lighting for the Lynk & Co 08 car, integrating After Effects and Blender to create digital prototypes, collaborating with developers to export code for in-car implementation.
Contributed to exterior lighting concepts for the Lynk & Co 08 car, ensuring seamless integration with the vehicle’s design.
Designed UX/UI Head Up Display (HUD) content across multiple vehicle generations, enhancing user interaction and digital experience.
Leading the design of the transition from 2D to 3D for the latest Lynk & Co 009, serving as the design lead for the new 3D OS. This involved developing a next-generation design system, from pixel-perfect illustrations to Figma integration and enhancing select components in 3D.
Drove cross-functional collaboration with designers, developers, and product teams, ensuring seamless integration and in-house testing using Unreal Engine before deployment to China.
Established and nurtured a strong design community, facilitating knowledge-sharing and continuous improvement of the HMI system for the OTA upgrade generations.
Part of the team Designing and developing Exterior lighting/screens communication.
Industrial Design | Form Language | Future Mobility | UX/UI
Collaborated with Covestro, a global leader in high-tech polymer materials, to design a next-generation EV charger intended for public use.
The challenge was to explore and define a new form language that reflects innovation, sustainability, and ease of use in urban environments.
Additionally, we were tasked with conceptualizing a smart charging app, keeping in mind a holistic service design approach that enhances the entire user journey—from locating a charger to completing a session.
The final design prioritized user-centered functionality, material innovation, and a distinctive visual identity that aligns with the future of e-mobility. It also included a smart companion app to support seamless interaction, and we gathered extensive research and insights to inform the service design, laying the foundation for future expansions and feature development.
A seamless blend of tech and nature: Energy Vine.
Airbus Lower Deck Cabin Redesign
As part of a collaborative concept project with Airbus, we were challenged to reimagine the aircraft's lower deck as a functional passenger cabin. The objective was to create a space that is both safe for use during takeoff and landing, and that introduces a new kind of travel experience.
A key design question guided our process: How might we create a welcoming cabin that allows passengers to socialize while maintaining comfort and safety?
The space
Our concept explores space-efficient layouts that support both private and shared zones, encouraging interaction without compromising personal space. The result is a full seating plan that redefines the underutilized lower deck—enhancing passenger flow, connectivity, and the overall onboard experience in a modern, human-centered way.
In parallel, we also redesigned the booking system dashboard, creating a more intuitive, efficient platform for airline staff and passengers.
Additionally, we developed a concept for a mobile booking app add-on tailored for VIP passengers, offering personalized features, exclusive seating options, and seamless integration with the new lower deck experience.
Reimagining Forest Regeneration
In collaboration with SLU and Bracke Forest — a leader in forestry machinery — this project explored innovative ways to improve forest regeneration in Sweden.
With forest owners as the main target group, the goal was to design a future-forward solution that aligns with Bracke’s vision and enhances the efficiency of forest planting through smart technical innovation.
How might we make forest planting more efficient?
Playful Prototyping, Serious Thinking
Using LEGO as a rapid prototyping tool lets me explore and evaluate complex technical ideas at a smaller scale. It’s a fun yet effective way to test construction methods, spark creativity, and make smarter design decisions early in the process.
Clearing, Flipping, Planting — Tree by Tree
The machine begins with a 360° rotation, using sharp teeth to clear a planting path. While rotating, the inner sphere starts to close, gathering the necessary soil.
Once fully closed, the rotation stops, and the sphere performs a flipping motion to position the soil. Ventilation holes help the soil fall smoothly into place.
Finally, the top planting mechanism pushes the plant into the prepared spot.
Field Research for UX and Ergonomic Development
As part of a strategic UX initiative, I conducted extensive field research in the UAE and Saudi Arabia to better understand the needs, challenges, and behaviors of long-haul truck drivers. The goal was to collect actionable insights to inform the design of future in-cabin experiences and support Scania’s long-term ergonomic innovation strategy.
I didn't just collect data, I captured human patterns in motion.
Using mixed-method UX research techniques, I gathered qualitative and quantitative data, which was then rigorously synthesized to uncover deep behavioral patterns and latent user needs. This process challenged initial assumptions and led to the identification of new design opportunities—shaping future concepts for driver-centric innovation.
The desert gave me a Sandstorm and deep insights.
Due to confidentiality agreements, the specifics of the findings remain internal. However, the personal learning was immense: I deepened my understanding of user-centered design in complex industrial contexts and developed more nuanced approaches to ergonomic and UX challenges in heavy vehicle environments.
The research involved direct immersion with the drivers—riding along on long-distance hauls, observing routines, and even staying overnight in the trucks. This allowed me to experience firsthand how drivers live, interact with the space, and use the vehicle’s features in real-world contexts.
You can’t improve what you haven’t lived or felt.
